Protecting Your Business Isn't Enough

Business is full of trite adages telling you to focus on the clients and work you have. The “make hay while the sun shines” mindset helps you focus on your busy schedule and serve current clients. Yet it’s important that, while the sun shines, you also prepare for seasons lacking in bounty—when business is sparse, and growth isn’t feasible. Deborah Sexton, Industry Icon Award recipient, advises professionals on the value of being both protective and proactive:

“It’s a lesson in paying as much attention to the business you have today as to the business you have tomorrow.”

Watch Deborah's full Wisdom Capture below:


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