Recognizing and Measuring Engagement

Engagement - maybe the most misunderstood word in the community tech space. What does it really mean to "engage?" Is it a “like?” Or a “share?” Or a “comment?” How do we really know if a user is engaged? 


For nearly four decades, psychologists have used a tool called the Circumplex Model of emotions to help determine emotional engagement.


It’s pretty simple, actually. By measuring the value one feels in relation to how active one is, emotional engagement can be determined. For example, if someone is highly engaged but feels undervalued their emotional engagement will be "distressed.” 

Wisdom Capture has taken this concept and applies it as a core method of delivering individual learning pathways to users. By employing what we call our 8 Stages of Partnership, users have a unique partnership level that is made actionable throughout their experience with Wisdom Capture.