Since 1950, we have led the effort to permanently protect nearly 110 million acres of wilderness. We have been at the forefront of nearly every major public lands victory.



What's the Vision?

Our vision is to transfer wisdom to the world using media and technology. Wisdom doesn't belong in the grave, it belongs in the hearts and minds of all people.


what's the mission? 

Using media and technology, we will deliver world-class leadership insights and action steps to every individual for the purpose of improving their lives and the lives of others.